The President of the Diputación de Alicante and of the Board of Trustees, Luisa Pastorpresented in the MARQ auditorium an innovative project whose objective is to linking the province's most important product -the sun and beach with the rest of the proposals that visitors can find in the territory. The event was also attended by the deputy for Tourism, Joaquín Albaladejothe agency's director, José F. Mancebothe regional secretary for Tourism and Trade, Daniel Marcothe Director General of Tourism, Sebastian Fernandezthe pilot from Alcoy Nico TerolThe event was attended by many provincial deputies, mayors, councillors, university students and representatives of the sector.
We consider these nine ways of feeling our province to be a step forward in the continuous and necessary promotion of the Costa Blanca. Today we are witnessing a new way of promoting our province, a strategy based on disseminating both our destination itself and the multitude of experiences and sensations that tourists can find in our territory. Today we are more Costa BlancaPastor pointed out.
Under two main territorial axes, Beaches e Inside, are born seven channels which encompasses the different experiences that take place in the 141 municipalities that make up the province: Business,Gastronomy,Health and Wellbeing, Golf,Enjoy and Learn,Tradition andNo limits! Each of them is presented with a specific logo that synthesises its essence and which will coexist with the generic Costa Blanca brand. The design is based on the characteristic spiral of the Patronato's image, adapting its shape and colour to what each segment represents.
Pastor explained that our main brand is now joined by a family of sub-brands which, with their personality and symbolism, transmit the open, dynamic and innovative character of our province.. In this regard, the President stressed that these products have been consolidated in our offer to the point of acquiring an entity of their own and of contributing to deseasonalising demand 365 days a year..
For his part, Albaladejo stated that social networks are giving us extraordinary numbers, we are doubling our followers and we have become one of the tourism brands that has had the best evolution in recent times. What we have done is to interpret this data to find out what type of people consult our products - age, preferences or city of origin - and, in this way, to promote the evolution of our brand in order to structure the province and promote our offer in national and international markets..
In this way, Playas (Beach) symbolises the marine and sustainable heritageThe beaches, coves and leisure activities near the sea, at any time of the year. Inside (Inland) refers to the natural parks, the network of footpaths, valleys and mountains that exist in the province. For its part, Business (Business) including conventions, congresses, incentive travel and all those areas that make the Costa Blanca an optimum destination for investment, not only for the quality of its infrastructures and communications, but also for its advanced industry, its competent trade and its entrepreneurial and exporting character.
Gastronomy (Taste & Travel) gives entity to a fundamental axis for the territory of Alicante, the great variety of local products and dishesBoth traditional and avant-garde, which make the province an international culinary reference point, with renowned Michelin-starred chefs. Health and Wellbeing (Health & Wellness) brings visibility to the health offer which is fed by various municipalities in the territory and which forms a wide network of public and private centres specialising in health treatment and care for people.
The cultural offer is expressed through two lines: Tradition (Tradition) for the more solemn and patrimonialwhich encompasses an extensive monumental legacy, and Disfruta y Aprende (Enjoy & Learn) for those events that mix the playful and didactic aspect with the customs and popular festivals.
Another of the products that adheres to this project and that is born with the challenge to continue with the positioning of the 22 fields that exist on the Costa Blanca is the Golf (Golf). A practice that is also associated with different business opportunities in the hotel, catering and commercial sectors.
Finally, No limits! (No limits!) refers to the active and sports tourism. On the one hand, the wide range of activities available to visitors - hiking, climbing, cycling, paragliding, sailing, surfing, kayaking and diving, among many other possibilities - and, on the other hand, the facilities and natural surroundings are ideal for the preparation of professional and amateur sportsmen and women, as well as for the holding of major sporting events.
