The UA Institute for Tourism Research awards the management, innovation and success of MARQ

The Archaeological Museum of Alicante has been awarded by the University Institute of Tourism Research of the UA (IUIT), which has recognized the intensive outreach work of cultural heritage and historical that MARQ is developing in the province, as well as its contribution to the diversification of supply of the Costa Blanca.

       The President of the Alicante Provincial Council Luisa Pastor picked up that afternoon that Tourism Innovation AwardThe event will take place in the auditorium, which also highlights the successful management model of the cultural centre. The event, which will take place on the Alicante campusThe Vice-Rector for International Relations of the University of Alicante is expected to attend. Juan Llopis and the Director General of Tourism of the Generalitat Valenciana Sebastian Fernandez.

      Pastor stressed the importance of this award, which recognises the work, effort and commitment of the entire MARQ technical team, which has enabled it to become a benchmark museum in our country.

      Among the actions that the Archaeological Museum of Alicante carries out in the field of tourism promotion, the following stand out 50 percent discount in the price of the entrance ticket that MARQ offers to all users of the AVE Madrid-Alicante high-speed train, the Open Days with free admission that it organises on the occasion of different festivities or the guided and dramatised tours to its various exhibitions.

      In addition, over the last few years, the centre has developed a significant presence on the Internet. Next to its website www.marqalicante.comThe museum, the space from which all its cultural proposals are centralised and distributed, has also made a firm commitment to the implementation and use of social networks such as Facebook o Twitterwhere it disseminates and promotes its funds and activities.

      Since 2011, the UA Institute for Tourism Research has been awarding these distinctions to agents and companies in the sector with the objective of to recognise his career and work. On this occasion, the Tourism Innovation Award in the business section also went to the head chef of the restaurant L'Escaleta. Kiko Moyaand the Lifetime Achievement Award to the hotelier Paco Ramónowner of the Azahar Restaurant.

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