La Lluna festival is considered as a reference in the national advertising scene, being one of the most outstanding events promoting creative communication that takes place in Alicante, Valencia and Castellón (La Lluna has managed to consolidate itself among the prizes and festivals of creative profile of reference throughout Europe).
The award received by Gente comunicación for its work on the 85/15th Anniversary Book of MARQ completes its awards. This is the second time it has received an award, as the logo also won the ALCe de Oro for the best brand in its 2017 edition.
The book has two versions, a printed version and an electronic version (available to everyone).http://www.marqalicante.com/Publicaciones/es/MARQ-85-15-Aniversario-P142.html
The joint work of the MARQ Foundation and GENTE lasted 9 months, the result was a book with a medieval binding, with a content that advances in a timeline from the present to the past as if it were an archaeological excavation and that also places chronologically each event of these 85/15 years of the Archaeological Museum in Alicante.
Methodologically, scrum was used as an agile project management technique, programming each step together with a multidisciplinary team that carried out the work in a pre-established order to meet deadlines and save resources. The work of designers, photographers, editors, journalists, etc. completed the final artwork of this book.
Together we managed to make something as forgotten as a book, with its texture, message and the interaction that print brings with the reader. Archaeologically, we leave a trace of what was done in those 85/15 years. Without forgetting those who worked and work in the museum and in the foundation, in all its facets, nor the neighbourhood of the building, the tourists or anyone who, in one way or another, has worked, felt and loved this reality of which we should be so proud: our MARQ.
A Book that opens with Mrs. Sofía, who in turn received the first copy from the hands of our President, closes with the number of visitors who have passed through the MARQ over these 85/15 years, opening this Anniversary to all those who will visit us tomorrow. CONGRATULATIONS!
